Convergint’s Director of Marketing was recently featured in CommPro.biz, highlighting Convergint’s mission of corporate social responsibility in the article Mission + CSR = Business Success. As a leader in messaging and strategy, Micah Carlson discusses the importance of engaging colleagues in CSR efforts, communicating with intention, and making these efforts a key value across all marketing channels.
"CSR is not a top-down exercise; the most successful programs start at the grassroots level.
Engage your employees to get involved early. Our colleagues select projects or schools to support on a local level. That ownership allows our business message to tie directly to CSR in each local market. We provide signage, apparel and hashtags, and encourage them to share what they are doing via their personal channels.“
~Micah Carlson, Director of Marketing